Every form records what happens to the people who see it — not just who finished. The Stats button on the Forms page opens the workspace funnel; each form links through to its own breakdown.

The funnel

Three stages, in order:

• Viewed — the form page loaded.
• Started — the visitor put their cursor in a field. Reading the form and leaving without touching anything counts as a view, not a start.
• Completed — the form was submitted.

The gap between Viewed and Started is a first-impression problem: people arrived and didn't begin. The gap between Started and Completed is a form problem: people began and gave up.

Two rates, because they answer different questions

• Completion rate — completions as a share of everyone who saw the form.
• Finish rate — completions as a share of everyone who started it.

A form can have a great finish rate and a poor completion rate. That means the form itself is fine and the problem is upstream — the page it's embedded on, the link you shared, or who you're sending. Collapsing both into a single "conversion rate" hides exactly that distinction, so big shows you both.

Dropped out counts visitors who started, left, and never came back.

Where people drop off

For forms with more than one page, each page reports its own outcome:

• Reached — visitors who were on this page.
• Moved on — reached it and continued (or submitted from it).
• Dropped here — reached it and left.

Each page is measured against its own reach, not against the first page. That matters when your form branches: someone who skips a page because of logic hasn't dropped off — they were never asked. Counting them as a drop-off would make every branched form look broken.

Pages are tracked by identity, not position, so reordering your pages or inserting a new one doesn't scramble your history.

A page is highlighted when it's losing a meaningful share of the people who reach it. Pages with only a handful of visits aren't flagged — a page that lost "100% of visitors" when two people saw it isn't a finding, it's noise.

Pages you've since deleted still appear, marked as removed, so the drop-off they caused isn't quietly erased from your history.

Why the numbers may not add up

Reached is usually a little larger than moved on plus dropped here. That's deliberate. When someone closes a tab, their browser sends a final best-effort signal, and sometimes it doesn't arrive — commonly when a phone goes to sleep or an app is force-closed. Rather than guess, big counts that visitor as having reached the page and leaves them out of both outcomes.

The alternative would be to treat every missing signal as a drop-off, which would quietly inflate the one number you most need to trust.

Time on the form

Average time to complete is measured across people who actually finished. Abandoned sessions aren't averaged in — they'd drag the number toward "how long people lasted before quitting," which is a different question.

What's excluded

Bots and link-preview fetchers are excluded from every number here, exactly as they are in link stats.

Play-testing your own form in the builder records nothing, so you can preview freely without touching your numbers.

Privacy

big never stores your visitors' raw IP addresses. Everything on this page is counted from your own workspace's records — no third-party analytics service sits between you and these numbers.

How fresh is this

Stats are computed live when you load the page. There's no overnight batch and no precomputed rollup — every view reflects the current data.