About

The factory floor for creators

big runs Instagram DM automations, branching forms and trackable short links as one platform, and each hands off to the next: a comment becomes an auto-DM, the DM carries a tracked link, the link opens a form, the form fills a contact record.

Who we are

Darren Chan and Matthew Canoy founded itsjustbig in June 2026. Both are 2x engineers and 0-to-1 builders who have helped build multiple products before, and this time they teamed up in the world of AI to help small businesses get big.

Built on the official Instagram API

• big sends every reply and DM through the official Instagram API from Meta.
• big never asks for an Instagram password and never operates a bot that pretends to be the creator.
• There is no scraping and no browser automation.
• Contacts captured through big belong to the creator, not to big. Followers belong to the platform; the contact list does not.

Where big is today

big is pre-launch. Access is by waitlist, so a reader comparing the two today can try only one of them. big is built by D.C. Collectibles LLC. Have a question or want to say hi? Contact us.