big is the monetization platform for creators and small businesses. It answers comments and DMs for you, delivers your offer or link in the DM, qualifies buyers with branching forms, and shows who clicks your short links. Every lead lands in a customer list you own.

Lead capture forms, trackable short links, and link in bio pages all ship today and feed the same customer list as your DM automations. More tools are on the way.

Yes, that is the point of one platform. A DM can carry a short link, the link can open a form, and the form fill lands on the same contact as the DM that started it.

Yes. big sends every reply and DM through the official Instagram API from Meta. No password sharing, no bots pretending to be you.

Nothing. They pass through untouched. No keyword means no reply, no DM, and no spam.

big starts free on the teeny plan. Paid plans start at $10 per month and scale with your audience.

Yes. Every lead who connects is yours: name, conversation, source post, tags. Followers belong to the platform. Your customer list belongs to you, so you can sell to it again.

A connection is one Instagram account linked to your workspace. Every plan includes at least one; higher plans let you connect more, so one workspace can run automations across several accounts.

DM automation replies, comment automation replies, and form submissions all count against the same weekly cap shown on this page. Link clicks and page views are free and unlimited on every plan.