Two different things are called "Links" in big. This section is about the link page (link-in-bio): one hosted page, at itsjustbig.com/t/<handle>, that you point your Instagram bio at. It lives under Links in the main sidebar. The other Links — single short redirects at /l/<code> — live under Manage → Links and are documented in Links. The two are connected: every link button you add to a link page mints a short link behind the scenes.

A link page is a list of blocks stacked on one public page. You build it in the dashboard, pick a theme, publish it, and share one URL.

What a link page is made of

Part	What it is
Handle	The public address: itsjustbig.com/t/<handle>. Unique across all of big.
Profile	Avatar, display name, and a short bio, shown above the blocks.
Blocks	The stacked content: link buttons, form buttons, a socials row, images, and section headers. See Blocks.
Theme	Background, accent colour, button shape and fill, font, avatar shape. See Theme.
Status	draft or published. Only a published page is reachable. See Publish and handles.

Create one

1. Open Links in the sidebar and choose New link page (editor role or higher).
2. Enter a handle — this claims the address immediately. Typing a display name suggests a handle for you.
3. Optionally enter a display name. Both can be changed later.

You land in the editor with three tabs:

• Build — profile fields and the block list.
• Theme — colours, fonts, button styling, background.
• Stats — page views and per-block numbers (see Link page stats).

Build and Theme share one unsaved-changes state, so switching between them keeps your edits; Stats is a real navigation and will prompt you if you have unsaved work.

Profile fields

• Display name — up to 100 characters.
• Bio — up to 300 characters.
• Avatar — picked from your Files; it must be an uploaded image that finished processing.

Limits

There is no plan cap on link pages, blocks, or views. Two technical bounds exist purely to keep a page sane: a maximum of 200 blocks, and the whole block definition must serialize to under 64 KiB. Neither is reachable by building a page by hand.

What's not there yet

• No API, CLI, or MCP coverage for building a page. Creating, listing, editing, and publishing link pages is dashboard-only today. Two things about them are readable programmatically: the short links a page mints — GET /api/links?scope=all, since they're left out of the default list (see Links created for you) — and each page's view counts, in GET /api/stats/links under bioPages. Nothing maps a bio_page_id back to a handle, though — read that off the page in the dashboard.
• No custom domains. Every page lives under itsjustbig.com/t/.
• No per-block scheduling or expiry. A block is either visible or hidden.

Where to go next

• Blocks — the five block types and what each needs.
• Theme — every styling option.
• Publish and handles — going live, renaming, reserved words.
• Link page stats — views, clicks per block, form views.