A link page has two states: draft and published. Only a published page is reachable by anyone but you.

Your handle

The handle is the page's public address: itsjustbig.com/t/<your-handle>.

• Claimed at creation. You pick it when you create the page, before you've built anything, so the address is yours while you work.
• Globally unique. Handles are unique across all of big, not just your workspace — if it's taken, you're told before you submit.
• 3–30 characters, lowercase letters, digits, and ., -, _. It must start and end with a letter or digit, and can't contain two separators in a row (my..page and my-.page are rejected). Uppercase input is lowercased for you rather than refused.
• Reserved words can't be claimed. Roughly ninety terms are held back: big's own routes (docs, login, settings, forms, inbox, …), brand and product words (big, links, bio), and trust terms people use for impersonation (official, verify, support, billing, security, instagram, …). You'll get a "that handle is reserved" message, distinct from "that handle is taken".

Publishing

Publish from the editor. Until you do, the page's content never leaves big — a draft isn't just hidden behind a check, it's excluded from the public lookup entirely.

An unknown handle, a draft page, a reserved word, and a temporary lookup failure all return the same 404. A visitor can't use the public page to work out whether a handle exists as a draft.

Unpublishing

Unpublishing returns the page to draft. The URL immediately 404s again, and the handle stays yours.

The short links your link blocks minted are not deleted when you unpublish — they keep redirecting, and their click history is intact.

Renaming a handle

You can change the handle later. The new one goes through the same format and reserved-word checks.

Be deliberate about it: the old address stops working the moment the rename lands, there's no redirect from it, and it becomes claimable by someone else. Anything already printed or posted with the old handle breaks.

Deleting a link page

Deleting the page does not delete the short links it minted. Their codes keep redirecting and their click history survives — they're simply flagged as no longer belonging to a page. Since nothing owns them any more, they don't appear in Manage → Links by default: click Show them too above the list to find them, and delete them there if you want the redirects gone as well. See Links created for you.