Open a link page and choose the Stats tab. Four readings sit there, all live.

Page views

The headline number: how many times the public page was loaded, with a unique count and a this-week-versus-last-week comparison.

Views are recorded the same way form views and link clicks are — cookieless, with the visitor's IP hashed rather than stored, and obvious bot traffic filtered out. Only a published page counts views; drafts, 404s, and the editor's own preview never do.

If your page shows an age check, only visitors who got through it are counted. Somebody who met the check and left never saw your page, so counting them would overstate this number rather than fill it in.

Where these views came from

Below the headline number, the page's views over the last 90 days are split by traffic channel × campaign — Instagram, TikTok, email, direct and so on, each with the utm_campaign the visit carried. It answers which campaign actually sent people to your page.

• Channels are a best guess from the link's UTM tags and the referring site, not ground truth.
• Only views recorded since campaign tracking shipped carry tags, so older traffic counts as direct whatever brought it in.
• A visit from a form's thank-you button lands under Other, tagged with that form's slug.
• The headline tile is all-time and these rows cover 90 days, so they won't add up to it.

The same split is readable outside the dashboard as viewBreakdown from big stats:link-pages, big_link_pages_stats and link_page_stats, which take days for another window.

Link blocks

Every visible link block that has been saved at least once shows its own click line — total clicks, unique clicks, and the weekly delta — next to the /l/<code> it redirects through.

A link block that you've just added and not yet saved has no code yet, so it can't have clicks. Hidden blocks are left out entirely.

If you've removed link blocks from the page, a footnote counts the short links they left behind. Those codes keep redirecting and keep their history; they're reachable in Links → Short links under Show them too — see Links created for you.

Form blocks

Each form block shows that form's view count, labelled all sources, not just this page. That label is literal: it's the same number the form's own stats page shows, counting every visit to the form from anywhere — this page, a DM, a post caption. big can't cheaply split form views by where the visitor came from, so it shows an honest superset rather than a number that looks page-specific and isn't.

For the click side of the funnel, use the link block numbers above — those are page-specific, because each one has its own short link.

What's not there yet

• No day/month/quarter/year tiers. Link page stats are weekly (total, unique, this week vs last). Individual short links do have full period breakdowns — see Link stats.
• No referrer or device breakdown for page views.
• No CLI or MCP view of this panel. The per-block breakdown is dashboard-only. A page's view counts are readable programmatically — GET /api/stats/links, big stats:links, and big_links_stats / link_stats, all under bioPages and keyed by page id — and big link-pages or GET /api/trees maps that id back to a handle. The per-block short links are readable through big link:stats and GET /api/links/:code/stats. See the API reference.

A hiccup reading any one of the three sections leaves that section empty rather than breaking the page, so an unexpected "no views yet" on a page you know gets traffic is worth a retry before it's worth a support ticket.